As we reach the 12 month mark of this semi-isolated world of ours, this project reminds me of the need to adapt in any environment or situation. I wondered, at the onset, if all the work would dry up or what I could do to grow the business.
I leaned into finding the right tone for the moment and it resonated with enough clients for me to be able to keep pushing my career in the right trajectory.
What works today, of course, might not be what the market is seeking tomorrow. As I expand on this blog, I’ll talk more about the (daily) transition from doing what works in broadcasting to the very different world of voiceover.