Dive Under a Mattress, Make Your Dreams Come True

Honda Commercial

If there’s one thing I’ve learned in life, you ALWAYS have to find a way. Among the many lessons I learned from my dad growing up, is that I can always find a way to make things work if I want them to. When I’m traveling and I see a great audition opportunity land in…

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The Top 5 Reasons I Book Jobs as a Commercial Voice Actor

Stanley Steemer commercial featuring an employee steam cleaning a carpet. Commercial voiced by Dan Sheldon

The modern commercial landscape has shifted dramatically from the booming, announcer-style delivery of the past to a more natural, relatable approach. But, most recently, I’ve seen a slight shift back to some announcer influenced reads. Here are five crucial qualities as a commercial voice actor that I think enable me to book great work like this national campaign for Stanley Steemer.

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Luxury Real Estate Voiceover

Luxury Real Estate commercial voiceover by Dan Sheldon

Just slow down and take it all in. Picture yourself, well, right where the pictures show you to be. I think I had the luxury, no pun intended, of having the visuals shown to me before I voiced this commercial for Madison Taylor. Otherwise, the script might force you to improvise.

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Voiceover from Your Head Instead of your Chest

Wikipedia Preview commercial voiceover by Dan Sheldon

There are many different ways to manipulate how your voice sounds while still sounding like it comes from you naturally. I’m by no means a master of a thousand voices but when Wikipedia was looking for someone who sounded “youthful” and “millennial”, that’s usually a cue for me to take my voice from a place…

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Same client, slightly different reads

Moog Auto Parts commercial voiceover by Dan Sheldon

In certain genres, you know there are going to be style and tone expectations from my voice at the outset. MOOG has come to me on several occasions and I have utilized subtly different approaches for them.

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Be Quick but Don’t Hurry in Voiceover!

University of Arizona commercial

Unless you’re the new Micro Machines guy, then have at it… I probably shouldn’t have invoked John Wooden as the title of this post talking about a University of Arizona commercial but that’s the term that comes to mind. Sometimes, people need you to say a lot but not sound like you’re rushing through the…

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Commercial for Cintri

Cintri Video

This is a commercial for Cintri, a content creation company for technology businesses globally. This is a read style that many companies tend to like, a strong whisper.

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