When I first started getting serious about voiceover, I had no idea where I would fit in. I come from a sportscasting background so I figured, at the very least, I’d snatch up those gigs in the voiceover realm.
I don’t always crack the code for what those clients are looking for, which is how I first realized I don’t get to pick my niche.
The market, or the client, picks it for me.
So here are my top 4 niches in voiceover.
1. Medical Narration
This is a big one for me. Why? Because I sound incredibly intelligent, of course! Really, more than anything, I think it boils down to my upbringing and what I set out to be when my adult life began.
I grew up with a periodontist for a father and my mother ran the business. Medical jargon filled the air in our house. I started out on the pre-med track in college but with 60 hours a week being spent at the student TV and radio stations, the Organic Chemistry book eventually went bye bye.
Years later, my comfort level in pronouncing phrases like sphenopalatine ganglioneuralgia, has allowed me to scratch that latent medical itch on a frequent basis.
2. TV/Radio Commercials
I do a solid amount of TV and Radio commercials. A lot of it is in the realm of hospitals and clinics as well as education and higher learning but my voice is also used to sell outdoor equipment, luxury items and so on.
3. Corporate Narration
Whether it’s on-boarding for businesses or internal presentations, a combination of a conversational yet authoritative style is required for most of these projects.
4. IVR, Telephony, On-Hold
This genre has about a thousand names and sub-names but, basically, if you don’t hear a live person when you call a business, hopefully you hear me.
Remember, I didn’t pick this niche, it picked me! But I couldn’t be happier with the outcome so far.
Oh, and sphenopalatine ganglioneuralgia is the technical term for “ice cream headache.”
I don’t get them anymore.
Something to discuss in another entry, or maybe with my doctor.